As a local business owner, you’re always on the lookout for new ways to get more customers. You’re well aware that the Internet is the easiest way to attract more customers. You have established your presence on social media and you are getting some traction on your Google My Business profile.
So, what’s the next step that will grow your online presence even further and separate you from the crowd?
A Google virtual walkthrough tour might be the answer you were looking for!
What is a Google Virtual Tour?
Virtual Reality technology has been around for quite some time now. Giving people the opportunity for complete immersion is an amazing prospect for advertisers, marketers, and local businesses alike. This technology has existed for quite some time now but Google and other cloud computing companies have found a way to take VR outside of VR headsets and put it directly into the consumer’s hands.
Using a Google virtual tour allows you to give a potential customer an immersive, 360-degree look around your business.
The benefits of this technology for your business are limitless.
If you’re a cafe, restaurant, events centre, boutique hotel or bed and breakfast, imagine what a virtual tour can do for your business. Finally, there is a tool that can truly display the amount of care and attention to detail you put into every aspect of your business.
You can now connect a virtual tour with your Google My Business and Maps listing and you will not only see an improvement in your SEO, due to the fact that you’re fully using the features of the platform, but you’ll also start to see a boost in consumer empathy. Google Maps is the most widely used smartphone app in the world, and now users in your vicinity can check out the inside of your location right on their mobile device–at the very moment they are nearby and deciding where to dine!
Having all these aspects in mind we went on to implement a Google Virtual Tour for Nonna, a newly-opened Italian eatery on Teed Street that’s serving homemade, fresh pasta accompanied by soulful sauces.
“After adding a virtual tour on our Google My Business profile we saw a increase in the results we had from that platform that consisted mostly in more website visits, phone calls and bookings.” – Simona & Claudiu, Nonna
A Google Virtual Tour can offer you another ace in your sleeve: you can embed it on your website with ease. Offering your website users an interactive experience will spark their curiosity and will increase the time spent on your website, thus decreasing your bounce rate. A low bounce rate will increase your Google Search ranking on the keywords that are relevant for your business and bring quality trafic on your website that you can convert into loyal customers.
This technology can bring endless benefits for your business and we would love to find out how we can help you take your online marketing to the next level.
